DAME HELEN MIRREN APPROVED COMPANY AIMS TO TAKE DOWN FUR INDUSTRY

Where animal fur was once a powerhouse in the fashion industry, it is now becoming a niche item desired by few people.

To many, the realities of the fur industry remain hidden, and concerningly a lot of real fur is being marketed as faux. Getting fur from animals is not like a haircut, and these animals are kept in terrible conditions, often overfed and contained in small, hard, wire cages, and often suffer from physical and emotional problems. In order for their fur to be harvested, they are eventually killed.

Thankfully, fashion designer Anna Tagliabue, founder of Pelush, a luxury faux fur brand, is here to put a stop to that….

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